In the world of high business completion on product, quality, and price, customer satisfaction is one thing that is not negligible. To achieve that, businesses are driven by data. The data can be used for planning for marketing, increasing sale revenue, and keeping the customer loyalty.
Nowadays, CRM system has gained lots of popularity and played an important role in various businesses. Today, UC Connect would like to introduce you about the CRM.
Customer Relationship Management is a business activity that connects customers or consumers to build a good relationship toward the company. It creates awareness, understanding, and satisfactory to the products or services which leads to brand loyalty that keeps the customers to use/buy the products or services, thus turns the customers to become regulars who will bring more new customers.
The goal of utilizing the CRM is not only to improve customer’s satisfaction but to learn and collect customer’s behavior in selecting the products or services including customer’s needs. Then the information can be used to analyze for developing the marketing plan that is suitable for the products or services in the future.
U-Beyond CRM is fully customizable to suite the needs of each customer. The customers can design the functions that essential to the business and their target market. Examples of the functions of the UC Connect’s U-Beyond CRM are as following;